Have you ever had a friend who just talked about him or herself? Never asked a question about how you were or what you were doing? Well, that's what most websites do. The content talks all about how great the company, service or product is, but never speaks directly to you. What are your concerns? How does the company/service/product help you address your concerns? You want to find out how the company can help you, but all they want to talk about is themselves and their extraordinary features/capabilities/etc.
I create websites with Middlesex Design in Westford, MA. Beth, the founder of Middlesex Design, forwarded me a fantastic article about creating effective web content. I'm going to make it required reading for everyone who wants to update or create a new website for his/her company! Read Smashing magazine's Five Copywriting Errors that Can Ruin a Company Website.
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