5 Reasons to Hire a Writer

Most people are content to leave graphic design to graphic designers and wouldn't begin to know how to program a website. When it comes writing, however, well ... everybody learned to write in school. If the budget is tight, many small business owners figure they will just handle the writing themselves. Sometimes the results are fine, but often I get a call from a web designer or marketing professional who is desperately trying to complete a project without any content to work with. The business owner didn't have time to provide the copy that he or she promised, or provided material that just didn't work.

Here are five top reasons to hire a professional writer:

1. Time: How is your time best spent? Agonizing over marketing copy, press releases or web content, or leading a company? Hire a writer to save yourself time.
2. Clarity:  You may know your topic so well that you forget that readers aren't as knowledgeable. Sometimes it takes a third party to write clearly about complex topics.
3. Finesse: It takes talent and skill to write copy that engages the reader and makes the most of a marketing opportunity. Everybody can write, but not everybody can write compelling copy.
4. Knowledge: The medium, audience and message should dictate the writing style. Those rules you learned for academic writing are no good when it comes to online writing or a great sales brochure. A professional writer knows how to adapt styles to write persuasively no matter what the medium or audience.
5. Motivation: Has a project been languishing on the back burner for months because day-to-day tasks get in the way? I have been hired countless times simply because a client needed to get a long-standing project off the "to do" list. My job is to make sure that deadlines are met and projects move forward.Writing is just part of the package.