This is definitely a case of "do as I say, not as I do." I haven't posted on my blog for, well, a very long time. Since I frequently lecture clients about the importance of maintaining a blog once they get started, this is a very bad thing.
My blog fell by the wayside because I've been extremely busy with client work, but that's only part of the story. I also didn't establish an editorial calendar to keep myself on task.
Today's businesses have become mini publishing houses, regularly creating content for social media, websites, newsletters etc. Just as a magazines establish an editorial calendar to guide their publication, so, too, businesses need to create editorial calendars to guide the development of content for their marketing efforts. Without an editorial calendar, each week becomes a mad scramble to figure out what to write about. The end result is a blog that fizzles out or a newsletter that just stops coming.
Need some hints to create your own editorial calendar? This post on Pushing Social has come good ideas.
