I recently visited a hotel website to book a trip to Savannah. The website looked nice, but the wording was really peculiar. Someone had gone to town optimizing it so it came up well in Google search results. Search engines may have loved it, but real people now had to struggle with unnatural wording.
Welcome to the art of website writing. The trick is to write optimized content filled with headlines, links and keywords that will help the website rank high on search engines PLUS write content that is enjoyable to read. It's a fine balance and an interesting challenge for writers.
If you're new to search engine optimization (SEO), Google offers a handy PDF primer on how to optimize your website. This guide was released about a year ago and may not reflect all the recent changes that Google made to its search algorithm, but the basic principles remain the same. If you are writing your own website content, just remember to balance SEO and readability to create a site that really works.
Help with Bothersome Grammar/Punctuation Questions
Do you get tripped up by the difference between stationery and stationary? Compliment and complement? Deserts and desserts?
Make sure that your public communications reflect positively upon your business by eliminating common word-use errors. If you can't afford a professional writer or editor, or need to write something right away, www.dailywritingtips.com is a great resource. Be sure to check out the list of 50 problem words and phrases. This list covers many of the most common errors that I see in marketing communications
Make sure that your public communications reflect positively upon your business by eliminating common word-use errors. If you can't afford a professional writer or editor, or need to write something right away, www.dailywritingtips.com is a great resource. Be sure to check out the list of 50 problem words and phrases. This list covers many of the most common errors that I see in marketing communications
Using LinkedIn to Build Business
Wondering how to market your business on a shoestring budget? Explore the possibilities offered by LinkedIn. If you need some tips to get you started, download Get LinkedIn or Get Out: Managing Your Professional Network to Grow Your Business. The free white paper was written by a great team that I work with at Precision Marketing Group in Framingham, MA. In addition to work for my own clients, I am a contract writer/publicist for PMG.
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