I recently visited a hotel website to book a trip to Savannah. The website looked nice, but the wording was really peculiar. Someone had gone to town optimizing it so it came up well in Google search results. Search engines may have loved it, but real people now had to struggle with unnatural wording.
Welcome to the art of website writing. The trick is to write optimized content filled with headlines, links and keywords that will help the website rank high on search engines PLUS write content that is enjoyable to read. It's a fine balance and an interesting challenge for writers.
If you're new to search engine optimization (SEO), Google offers a handy PDF primer on how to optimize your website. This guide was released about a year ago and may not reflect all the recent changes that Google made to its search algorithm, but the basic principles remain the same. If you are writing your own website content, just remember to balance SEO and readability to create a site that really works.
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