5 Reasons to Hire a Writer

I had a new business meeting yesterday with two guys who knew exactly what they wanted and seemed to have the communications skills to write a white paper themselves. I asked them why they were interested in hiring a writer to get the job done and they replied that it would save them time. Great reason. Here are what I consider the five top reasons why my clients hire a professional writer:

1. Time: How is your time best spent? Agonizing over marketing copy, press releases or web content, or leading a company? Hire a writer to save yourself time.
2. Clarity:  You may know your topic so well that you forget that readers aren't as knowledgeable. Sometimes it takes a third party to write clearly about complex topics.
3. Finesse: It takes talent and skill to write copy that engages the reader and makes the most of a marketing opportunity. Everybody can write, but not everybody can write compelling copy.
4. Knowledge: The medium, audience and message should dictate the writing style. Those rules you learned for academic writing are no good when it comes to online writing or a great sales brochure. A professional writer knows how to adapt styles to write persuasively no matter what the medium or audience.
5. Motivation: Has a project been languishing on the back burner for months because day-to-day tasks get in the way? I have been hired countless times simply because a client needed to get a long-standing project off the "to do" list. My job is to make sure that deadlines are met and projects move forward.Writing is just part of the package.